Sancia Zheng is the head of brand communication at Adidas Asia-Pacific and Adidas China, building success in brand momentum and demand generation. Having achieved 22 consecutive quarters of double digits net sales growth in China, Sancia leads a winning culture with a firm belief in consumer obsession, hyper-local strategies, and creativity as the answer.
To-date, Sancia stewards a brand team who has landed over 300 hyper-local campaigns in Adidas and continues to influence the power of great storytelling across the markets. Prior to that, Sancia has worked on brands across financial services, technologies, FMCG, tourism, government, automobile, fashion and properties.
Sancia has almost 2 decades of experience in advertising and marketing.
Jack Wu has rich experience with Iconic Global brands. He joined Levi's from July 2019. Prior to that, Jack spent the last 12 years in various marketing leadership roles in the adidas group. Before joining Levis, he was the brand director for reebok China. before that, he served 2 years in the US for adidas global basketball based in Portland, Oregon and another 2 years in the adidas global headquarters in Germany.
Jack is passionate about sports and had rich experience dealing with major events including working on the 2008 Beijing Olympic projects; leading the 2014 FIFA World Cup campaign; producing and leading the basketball campaign with NBA superstar James Harden and Derrick Rose.